‘A Life In Sound’ Reaches No. 1 In AdAge’s Best Music Ads of 2024

Our ad for SiriusXM reached No.1 on AdAge’s Best Music Ads of 2024! Here’s what they said:

“SiriusXM captured the stages of life—aging, maturity, growth and expression—through music in a stunning film featuring a woman dancing through time. The three-minute film, directed by Kim Gehrig and created by Uncommon, starts with a young Black girl dancing to Doja Cat’s “Paint the Town Red,” then veers through a medley of songs and sounds as the girl grows up and changes through time as a woman. Each song is met with a different choreography and movement that reflect that stage of her life—aggressive movements and heavy metal for teenage rebellion, contemporary sounds and graceful movements for the maturity of age.

To create the film, the production and creative teams at Sirius XM and Uncommon finalized a medley that the dancers would choreograph prior to shooting. As part of that process, the team intentionally selected songs that would not otherwise be heard in an advertisement. The beautiful campaign conveys emotions and stages people confront throughout life in a memorable and universally relatable way. Many have wondered, at some point, what the soundtrack of their life might be like. This work from SiriusXM brought everyone closer to the answer.”

Article here.