BBC NEWS launches a powerful new promo directed by Billy Boyd Cape.
Featuring behind-the-scenes footage that would not ordinarily be shared, it shows a glimpse of the work that underpins all the journalism across all of the platforms at BBC News.
“If you know how it’s made, you can trust what it says. Trust is earned.”
Billy Boyd Cape
ECD: Rasmus Smith Bech
Creative Director: Becca Pottinger
Producer: Vicky Mortell