Libresse: Viva La Vulva
Silk purses, conch shells and a cut papaya are just some of the singing stars of Libresse’s ‘Viva La Vulva’ campaign, a cheeky twist on a “lip sync” video. For this music-led project with AMV BBDO we were on music supervision duties, coming up with Camille Yarbrough’s ‘Take Yo Praise’, as well as additional production. We recorded a range of female voices as a backing choir for Yarbrough’s soulful tones, echoing Libresse’s celebration of every shape and size of vulva. The campaign won trophies at the Clio Awards, D&AD Awards, Cannes Lions and British Arrows, among others.
- Client
- Libresse
- Agency
Abbott Mead Vickers BBDO
- Director
Kim Gehrig
- Production Company
Somesuch
- Music
Take Yo Praise by Camille Yarbrough
- Additional Music Production
Peter Raeburn, Luke Fabia, Luis Almau
- Music Supervision
Peter Raeburn, Jay James
- Awards
Cannes Lions (2019)
Silver – Use of Licensed/Adapted Music
Ciclope Festival (2019)
Grand Prix – Adapted Music
Clio Awards (2019)
Silver – Adapted Music (Film Technique)
Craft British Arrows (2019)
Silver – Re-Record
Gold – Use of Existing Music
Creative Circle (2019)
Gold – Best Use of Music
Cresta Awards (2019)
Gold – Craft: Music (Original & Licensed)
D&AD (2019)
Graphite Pencil – Music
D&AD Black Pencil Of The Decade (2020)
Eurobest (2019)
Gold – Use of Licensed or Adapted Music
Immortal Awards (2019)
Immortal Award
Kinsale Sharks (2019)
Gold – Music & Sound Craft (Best Use of Licensed Music – SYNC)
LIA Awards (2019)
Bronze – Health & Wellness – Craft: Music & Sound Design
Music + Sound Awards (2019)
Gold – Best Sync (Online, Viral + Ambient Advertising)
Newyorkfestivals AME Awards (2019)
First Prize Award – Film Craft – Best Use of MusicOne Show (2019)
Silver – Craft: Use of Music
Silver – Craft Visual & Audio: Music
- Category
- Commercials
Related News
Libresse – Periods Never Sleep
