Silk purses, conch shells and a cut papaya are just some of the singing stars of Libresse’s ‘Viva La Vulva’ campaign, a cheeky twist on a “lip sync” video. For this music-led project with AMV BBDO we were on music supervision duties, coming up with Camille Yarbrough’s ‘Take Yo Praise’, as well as additional production. We recorded a range of female voices as a backing choir for Yarbrough’s soulful tones, echoing Libresse’s celebration of every shape and size of vulva. The campaign won trophies at the Clio Awards, D&AD Awards, Cannes Lions and British Arrows, among others.
Abbott Mead Vickers BBDO
Take Yo Praise by Camille Yarbrough
Peter Raeburn, Luke Fabia, Luis Almau
Peter Raeburn, Jay James