In 2018 we collaborated with Kim Gehrig, AMV BBDO, and Somesuch for Libresse, on the massively groundbreaking campaign ‘Viva La Vulva’.
And today we have all teamed up once again to share this new campaign which we are extremely proud of called ‘Periodsomnia’.
“Every night millions and millions of us experience periodsomnia.
It’s time to shine a light on what happens in the dark. For all of us braving the night, united without yet knowing. Because periods never sleep, but why shouldn’t we?”
We believe that work like this has never been as pertinent as now. Campaigns that break down borders and shine a light on issues so often forgotten about or fought against.
We strongly stand for a world that moves forward; one that is more equal, more representative, more free. We cannot allow ourselves to go backwards.
We hope you enjoy watching and listening to this film as much as we all enjoyed making it!
Music: Soundtree Music
Music Supervisor: Peter Raeburn
Additional Music Production: Peter Raeburn and Luke Fabia
Soundtree MD: Jay James
Additional Vocals: Megan Wyler, Vula Malinga, Victoria Beaumont
Campaign Title: #Periodsomnia
Director: Kim Gehrig
Brand: Libresse/ Bodyform
Production Company: Somesuch
Agency: AMV BBDO
Editing Co: Trim Editing
Sound Studio: 750mph