We’re really proud to have been a part of the new Apple iPad Air spot, directed by Malcolm Venville, featuring renowned composer / conductor Esa-Pekka Salonen, with Nick Foster and Peter Raeburn as music consultants, Evan Jolly as orchestration consultant, and Jay James as producer. The film shadows Esa-Pekka’s compositional process around the world and depicts his use of the iPad Air to capture ideas and moments of inspiration, soundtracked with a new recording of his Violin Concerto, performed by Leila Josefowicz and the Philharmonia Orchestra.
You can see the film below:
http://www.youtube.com/watch?v=_4msNKgRQDc
Read Alex Ross’s review of the film in his New Yorker blog here :
http://www.newyorker.com/online/blogs/culture/alex-ross