Libresse: Periodsomnia

In 2018 we collaborated with Kim Gehrig, AMV BBDO, and Somesuch for Libresse, on the massively groundbreaking campaign ‘Viva La Vulva’.

And today we have all teamed up once again to share this new campaign which we are extremely proud of called ‘Periodsomnia’.

“Every night millions and millions of us experience periodsomnia.

It’s time to shine a light on what happens in the dark. For all of us braving the night, united without yet knowing. Because periods never sleep, but why shouldn’t we?”

We believe that work like this is extremely pertinent right now. Campaigns that break down borders and shine a light on issues so often forgotten about or fought against.

We strongly stand for a world that moves forward; one that is more equal, more representative, and more free. We cannot allow ourselves to go backwards.

We hope you enjoy watching and listening to this film as much as we all enjoyed making it!

Credits:

Music: Soundtree Music
Music Supervisor: Peter Raeburn
Additional Music Production: Peter Raeburn and Luke Fabia
Soundtree MD: Jay James
Additional Vocals: Megan Wyler, Vula Malinga, Victoria Beaumont

Campaign Title: #Periodsomnia

Director: Kim Gehrig
Brand: Libresse/ Bodyform
Production Company: Somesuch
Production Co. Producer: Lee Groombridge
Production Co. Exec Producer: Chris Watling, Seth Wilson
DOP: Chayse Irvin
Casting: Leanne Flinn
Production Design: Marie Lanna
Costume Designer: Hannah Edwards

Agency: AMV BBDO
Client: Essity
CCO / CD: Nadja Lossgott and Nicholas Hulley
Copywriter & Art Director: Anzhela Hayrabedyan and Luca Grosso
Agency TV Producer: Edwina Dennison

Editing Co: Trim Editing
Editor: Thomas Grove Carter
Edit Assistant: Jacques Simon
Edit Producer: Noreen Khan

Post-production Company: Time Based Arts
VFX Supervisors: Stephen Grasso & Mike Battcock
Creative Director: Mike Skrgatic
Colourist: Simone Grattarola
2D team: Bernardo Varela, Matt Shires, Sarah Breakwell, Will Robinson, Jamie Crofts, Ria Shroff, Grant White, Ralph Briscoe, Eleonora Laddago, Viola Bascombe,
3D team: Ihor Obukhovskyi, Guillaume Heussler, Federico Vanone, Teodora Retegan, Chris Wood, Walter How, Tim Phillips, Nick Smalley
Post Producer: Sian Jenkins

Sound Studio: 750mph
Sound Engineer: Sam Ashwell, Giselle Hall
Audio Producer: Olivia Ray

Cast:
Cynthia Gregoire
Angelica Santoro
Kimberley Collins
Molly McGibbon
Charly Faye
Valentina Chavez
Lauren Auyeung
Naomi Alexander
Cairo Nevitt
Sian Lord
Aliona Baranova