Hovis: 'Strength Baked In'

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We are so proud to have worked on the new Hovis campaign with Zak Razvi and the team VCCP.

Strength Baked In marks the brand’s first TV ad in six years, a tribute to its heritage and enduring place in British life.

Client

Hovis

Credits

Music Supervision: Neil Athale & Ben Jones @ Soundtree
Soundtree CCO: Peter Raeburn
Soundtree MD: Jay James
Head of Music: Luis Almau

Agency: VCCP
Creative Directors: Colin McKean & Emma Houlston
Deputy Executive Creative Director: Matt Lloyd
Director: Zak Razvi
Production Company: Girl & Bear
Senior Creatives: Sophia Johnson & Sophie Szilady
Agency Creative Producer: Matt Hearn
Executive Producer : Simon Plant
Editor: Rich Woolway @ STITCH

Category